Dental SEO Services for Dentists and Orthodontists. Website Design, Hosting, Backlinks and Reporting Included.
Most dental marketing companies charge thousands for a website, then charge again every month for SEO, hosting and links. We build your website for free and put everything a practice needs to get found in Google, Maps and AI search under one monthly price. One practice per ZIP code. No contract. Cancel anytime and keep your website.
We reply by email. No sales calls.
What Our Dental SEO Services Include, Line by Line
This is the full list. Nothing below is an add-on or a separate invoice.
Dental website design Included
- Designed and built for your practice, not a recycled template
- A page for every treatment and every office location
- Fast on phones, with clear call and form buttons on every page
- Copy written in house by a clinician led team
- Schema markup, metadata and internal linking from launch
Hosting and care Included
- Secure hosting with SSL
- Backups and uptime monitoring
- Plugin, security and speed updates
- Content edits and new pages as your practice changes
Local SEO for dentists Included
- Google Business Profile optimization for each location
- Categories, services, photos and posts kept current
- Name, address and phone consistency across directories
- Map grid tracking across your whole service area
AI search optimization (AIEO) Included
- Pages and FAQs structured so ChatGPT, Google AI Overviews and Perplexity can understand and cite you
- Entity and schema work so AI tools know who you are and what you treat
- We check the questions patients ask AI and track whether your practice shows up
Ongoing SEO and content Included
- Keyword and competitor research for your market
- New service, location and FAQ content every month
- Technical SEO fixes and Google indexing
- Content for dental, pediatric and orthodontic searches
Backlinks Included
- Backlink budget built into your monthly fee
- Links from relevant health, dental and local sources
- No separate link budget, no upsell
Reporting Included
- Monthly report: rankings, map grid, traffic and profile actions
- Plain explanations of why each number moved
- What we are doing next, and why
National directory listing Included
- Your practice featured on theorthodontistnearme.com, our national orthodontic directory of 850+ practices
- A relevant citation and link that supports local and AI search
- Built around ownership transparency and board certification
WGO Digital Suite Included
- Your progress measured in the WGO SEO Tool
- A branded payment calculator for your site
- Ad guidance from AdCompass if paid ads make sense
One Practice Per ZIP Code. We Will Not Compete With Ourselves.
Many agencies sign every dentist on the same street, then sell each one the same keywords. We do not. We accept one client per ZIP code, so the data, the content and the links we build for you are working for you alone.
- Your ZIP is reserved for you as long as you are a client
- Each added location claims its own ZIP
- If your ZIP is taken, we will tell you by email before anything else
What Year One Costs Elsewhere vs. With Us
These are the top quotes we have seen from agencies for a single practice, written up in What a Dental Practice Website Should Cost.
Typical high end agency
White Glove Orthodontist
Single location. Agency figures are the highest quotes in our cost article; quotes vary by market and scope.
How We Compare to Other Dental SEO Companies and Marketing Agencies
| Typical agency | White Glove Orthodontist | |
|---|---|---|
| Website build | Thousands, billed separately | Included |
| Hosting | Often an extra line item | Included |
| Backlinks | Separate budget or upsell | Included |
| AI search (ChatGPT, AI Overviews) | Rarely tracked | Set up and tracked |
| Rankings | One keyword from one spot | Map grid across your whole area |
| Who writes the content | Outsourced generalists | In house, clinician led |
| Exclusivity | May also serve your competitors | One client per ZIP code |
| National directory | Not offered | Listed on theorthodontistnearme.com |
| Contract | 12 to 24 month agreements are common | None. Month to month |
| If you leave | Site often stays with the agency | You keep your website |
| Pricing | Shared after a sales call | Published on this page |
| How you reach us | Sales calls and follow ups | Email. No sales calls |
of 12 orthodontic SEO companies in the US
Ranked Third Among the Best Orthodontic SEO Companies
In its 2026 review of twelve orthodontic SEO companies, Elvora ranked White Glove Orthodontist third. We were one of only three firms that publish a price, and third on their transparency scorecard covering pricing, contracts and who owns the account.
Dental SEO Pricing, Published Up Front
One number per month. No website invoice, no separate hosting bill, no backlink budget on the side, and no long term contract.
- Custom website design and build
- Hosting, security and backups
- Technical SEO and schema setup
- Local SEO and Google Business Profile optimization
- AI search (AIEO) setup
- Baseline map grid and ranking report
- Ongoing SEO and local SEO
- AI search visibility work
- New content every month
- Backlink budget included
- Hosting and site updates
- Monthly reporting with the reasons behind the numbers
- Its own location page and local SEO
- Its own Google Business Profile work
- Its own map grid tracking
- Backlinks included
- Rolled into the same report
No contract. Cancel anytime and keep your website. Service is month to month. The first month payment is non-refundable because that is when we design and build your site, set up hosting, and do the technical and local SEO groundwork.
For general dentistry, pediatric and orthodontic offices, single location or multi location.
Dental Website Design Is Most of Your SEO
Google and AI tools rank pages, not logos. How fast your site loads, how it is structured, whether every service and every office has its own page, whether the schema is right: that is most of what decides where you show up. A beautiful site with a weak structure will not rank no matter how much you spend on SEO afterward.
So we stopped treating the website as a separate project. We build it from day one as the foundation of your SEO, and it comes with the service. If you ever leave, it stays yours.
Data Driven Digital Marketing for Dentists: SEO, Local SEO and AI Search
We do not guess at keywords or hand you vanity numbers. Every decision starts with data from your market, and every report tells you why a number moved.
Map your market
A map grid across your service area shows where you rank block by block, not just from your front door, and which neighborhoods you are losing to the DSO down the street.
Find the real searches
Keyword and competitor data shows what families in your area search, which services competitors win, and where the openings are.
Win AI answers
Patients now ask ChatGPT, Google AI Overviews and Perplexity who to see. We structure your site so AI tools can cite you, then check whether your practice shows up.
Measure and adjust
Rankings, traffic, calls and profile actions are tracked month over month. If something is not moving, we change the plan instead of sending the same report.
The Tools Behind the Work
We built our own software because we wanted better data for our own practices. SEO clients get the benefit of all of it.
WGO SEO Tool
Map grid rankings, keyword tracking and reporting that explains the numbers. It is how we measure your progress every month.
Google Review Replies
Reviews are a local ranking signal. Our tool answers your 4 and 5 star Google reviews automatically, in your tone, so profiles stay active.
AdCompass Ad Planner
Shows what to advertise, where and how much, so ad dollars fill the gaps instead of paying for clicks you already get for free.
Patient Rewards
SEO brings new families in. Referrals bring the rest. Points, levels and referral codes in your branding turn patients into advocates.
theorthodontistnearme.com
Our national orthodontic directory of 850+ practices, built on ownership transparency and board certification. Clients get a listing that adds a trusted citation for Google and AI tools.
Braces Payment Calculator
Helps families picture a monthly payment before they reach out, which turns more visits into consults.
SEO and Marketing for Orthodontists and Dentists
SEO for orthodontists
Orthodontist SEO and orthodontic marketing are their own game. Families compare braces and aligners, ask about cost and timing, and check board certification. We build orthodontic website design and content around those searches, and every orthodontic client is listed on theorthodontistnearme.com.
SEO for general dentists
Local SEO for dentists means winning “dentist near me” in every neighborhood you serve, plus service searches like implants, crowns, emergency visits and insurance questions. Each service gets its own page.
Pediatric and multi specialty
Pediatric, combined dental and orthodontic, and multi location groups get a page and a map grid for every office, so each location ranks on its own.
Dental and Orthodontic SEO Case Studies
Elate Orthodontics
- 40% more new patient starts in under 6 months
- Each location ranks on its own with service and local pages
- 12,000x increase in website traffic from a near zero start
Tribute Family Dentistry
- No online presence before launch
- 2,000+ monthly visitors within 6 months
- About 3 new patients a day as a startup
Inspire Dental & Orthodontics
- 3x traffic growth in under 90 days
- Featured snippets for services in all three cities
- Ranking for Medicaid, clear aligner and same day visit searches
We Run Practices Too
I am an orthodontist. I started White Glove Orthodontist after years of running Elate Orthodontics with a good looking website that did not rank. No technical SEO, no real structure, blog posts that did not even say “braces.” In one of the most competitive orthodontic markets in DFW, we were close to invisible.
So I rebuilt it, wrote it myself, and structured it like a clinician would. Today White Glove is a dental SEO company run by an orthodontist, doing the same for dentists and orthodontists across the country, using the same tools we use on our own offices.
Kevin Baharvand, DMD
Founder, White Glove Orthodontist
Questions We Get Asked
Is the website really free?
Yes. The build is included. The first month is $2,000 and covers the build, hosting, SEO, local SEO, AI search setup and reporting. After that it is $1,500 a month per location.
How much does dental SEO cost?
With us, $2,000 for the first month, including your dental website design, then $1,500 a month per location and $500 for each additional location. Many dental marketing companies charge for the website separately, sometimes $10,000 to $24,000, plus a monthly SEO fee.
Is there a contract?
No. Service is month to month and you can cancel anytime. If you leave, you walk away with your website.
Is the first month refundable?
No. The first month is when most of the work happens: designing and building your site, setting up hosting, and the technical and local SEO groundwork. Because of that time investment, it is non-refundable. Every month after that, you can cancel anytime.
Do you work with my competitors?
Not in your ZIP code. We accept one client per ZIP code, so we never compete with ourselves. Each additional location claims its own ZIP.
What is theorthodontistnearme.com?
Our national directory of 850+ orthodontic practices, built around ownership transparency and board certification. Clients get a listing that adds a relevant citation for local and AI search.
How much is it for multiple locations?
$1,500 a month for the first location and $500 a month for each additional location. Each office gets its own location page, Google Business Profile work and map grid tracking.
Is the backlink budget extra?
No. Backlinks are included in the monthly fee.
Do you work with general dentists or only orthodontists?
Both. We work with orthodontic, general dentistry, pediatric and combined dental and orthodontic practices.
What is AIEO?
AI engine optimization. It means making your practice easy for ChatGPT, Google AI Overviews and Perplexity to understand and recommend, through clear structure, schema, FAQs and consistent business information across the web.
How long before we see results?
Local map results usually move before organic rankings. Real change is measured in months, and a competitive metro takes longer than a quieter market.
How do we get started?
Send us a note through our contact form with your practice name, website and what you want to fix. We reply by email. No sales calls.
Get Found in Google, in Maps and in AI Search
Check if your ZIP code is open. Tell us your practice name and what you want to fix. We reply by email, no sales calls. No contract, and your website stays yours.