WGO Orthodontic Patient Rewards
Turn your patients and their moms into brand ambassadors. They earn points for showing up, sharing their smile and sending friends your way, and your practice gets more buzz and more new patient exams. It runs in your branding, around your goals, and it’s 100% digital.
$299/month · $599 one-time setup · No long-term contract
Questions? Send us a note
A patient advocacy program that runs in the background
Every practice wants happy patients to talk about them. Most never give those patients a reason, or a way, to do it. This gives them both. Below is what each part does, with examples from Elate Orthodontics, a three-office practice in North Texas running the program today. It comes from the orthodontists behind White Glove Orthodontist.
Treatment is long. Give it levels.
Orthodontic treatment runs a year or two. Levels, phases and a grand prize at the end give patients something to climb, and a reason to keep opening your portal between visits.
15 levels across 5 phases, from “Welcome” to “Legend.” The Legend Reward at Level 15 is an iPad or Apple Watch SE, and it’s meant to take years to reach.
Points for the things you already ask patients to do
Showing up. Checking in. Sending a progress photo. Hitting a treatment milestone. You decide which behaviors earn points and how many, so the program pushes patients toward what matters to your practice.
Patients get a welcome bonus for signing up, points for a weekly check-in, a photo bonus for posting treatment progress, and trivia about the practice. Milestones like bonding day and braces off are tracked automatically.
Your happiest patients, posting about you
Teens are already on Instagram and TikTok. Reward them for tagging your practice in a progress photo or a debond video, and your social feed starts filling itself with real patients instead of stock photos.
The “Voice” phase (levels 4 to 6) is about sharing: tagging Elate on social and posting treatment photos. Every post is proof in the patient’s own words.
The patient is 12. The decision-maker is mom.
In orthodontics the parent books the visits, pays the bill and talks to the other parents at school pickup. So parents, siblings and friends can join too, with their own points and their own referral code.
The program is open to patients, parents, family and friends. When a mom refers another family and they start, she earns, and so does the new family.
One more reason to book with you
When a family is comparing three offices, most of them sound the same. A rewards program they can join on day one is easy to understand and easy to mention at the new patient exam. Referred friends also show up already warm.
Referrals have their own tab. A friend mentions the member’s name or code at the visit, the team verifies it in one tap, and both sides earn a thank-you. Every verified referral is logged, so you can see which families send you patients.
Campaigns that give people something to talk about
Run a raffle, a contest or a seasonal challenge from the dashboard. It shows up in everyone’s portal right away, and gives your team and your social accounts something fun to post.
During the 2026 World Cup, members picked a winner from all 48 teams. Two members called Spain, and each got 1,000 points.
It looks like your practice, because it is
Your logo, colors, offices and voice on your own subdomain. Pick the tasks, point values and rewards that match what you’re trying to grow, whether that’s referrals, social content, reviews of your care or plain retention.
The portal lives at rewards.elateorthodontics.com (see the public program page) in Elate’s navy and yellow, with Elate’s own tone (“Get rewarded for being you”). Your version starts from the same proven setup and gets changed to fit you.
Nothing to print, stock or track by hand
No punch cards, no prize closet, no app to download. Patients log in with their phone number, rewards are digital gift cards, and your team manages everything from one dashboard.
- Phone-number login in any browser
- Digital gift cards sent by email
- Approvals, redemptions and referrals in one dashboard
- Every point earned or spent is logged
The catalog is Starbucks, Amazon, Target and Visa gift cards. Members redeem in the portal, and the team fulfills it from the dashboard.
A few minutes a day at the front desk
Many tasks approve on their own based on rules you set, so staff only look at what needs a person.
- Approve or reject submissions in one tap
- Fulfill or cancel redemptions, with automatic point refunds
- Manual adjustments with a note on every change
- Live counts so nothing sits in the queue
Elate Orthodontics
3 offices · Frisco, The Colony and Prosper, TX · Program live at elateorthodontics.com/rewards
Open to patients, parents, family and friends. Rewards are digital gift cards. The front desk runs it from one dashboard.
One plan. Everything included.
Month to month. Cancel anytime.
- Portal in your branding, on your own subdomain
- Staff dashboard with unlimited team logins
- Unlimited patients, parents and referrals
- Proven levels, tasks and rewards, adjusted to your goals
- Raffles, contests and featured campaigns
- Setup done for you, plus a video training library
Secure checkout through Stripe. $898 due today plus applicable sales tax, then $299 a month. Have a code? Enter it at checkout. Reward costs (gift cards, prizes) are paid by your practice.
Tell us about your practice
Want to see it first? Send a quick note and we’ll reply by email with a time for a 15-minute demo. Ready now? Buy online. For anything else, use Let’s Chat.
- We reply by emailUsually within one business day.
- See the live programA 15-minute walkthrough of the patient portal and the team dashboard.
- We set it up in your branding$599 setup and the first month at signup, then $299 a month.
Questions
What is an orthodontic patient rewards program?
It’s a loyalty and advocacy program for your patients and their families. They earn points for things like showing up, hitting treatment milestones, posting about your practice and referring friends, then redeem points for rewards you pick.
Can parents join, or just patients?
Parents, siblings, family and friends can all join with their own accounts. In orthodontics the parent is often your best advocate.
Is anything physical involved?
No. Login is by phone number in the browser, rewards are digital gift cards, and your team runs everything from the dashboard. If you want to offer a physical grand prize or swag, you can, but it’s optional.
How is this different from a dental loyalty program?
Most dental loyalty programs are built around cleanings twice a year. Orthodontic treatment runs a year or two with visits every few weeks, and a parent is usually involved. The levels, milestones and rewards here are built for that timeline.
We’re looking at Patient Rewards Hub and other platforms. Why WGO?
WGO was designed by practicing orthodontists and comes preloaded with a program that’s already running at a real practice. It’s priced for independent offices, and there’s no long-term contract. More on what sets WGO apart and the doctors behind it.
Can we change the tasks and rewards?
Yes. Point values, tasks, levels, the rewards catalog and the grand prize are all set to your practice’s goals and budget.
What does the $599 setup include?
We set up your branded portal and subdomain, load your offices, logo and colors, set up your tasks and rewards catalog, create staff logins, and walk your team through the dashboard.
Who pays for the rewards?
Your practice. You pick the catalog and set the point prices, so you control the cost.
Is there a contract?
No. The $599 setup and first month are due at signup, then it’s $299 a month. Cancel anytime.
How is patient information handled?
Each practice’s data is kept separate from every other practice, and we sign a Business Associate Agreement with your practice during onboarding.
Still have a question? Send us a note
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Explore →Orthodontic Patient Rewards
A branded patient advocacy and referral program with levels, milestones and rewards.
See pricing →Give your patients a reason to talk about you
$299 a month, $599 one-time setup. All digital, in your branding.