What sets us apart
Most consulting is built to be needed. This is built to end.
We are two orthodontists who have opened practices with our own money on the line. That changes what we think is worth your attention.
The differences that matter
Five things we do differently.
01
Usually you are advised by a retired treatment coordinator or someone from a supply company.
You are talking to doctors who have done it.
Between us we have started a number of practices and stayed in every part of them. We are not relaying what we were told by an orthodontist. We were the orthodontist.
02
Most programs are built so you keep needing them.
The goal is for you to stop needing us.
If you are still calling us in three years for the same question, we did the work badly. We would rather teach you how the decision is made than make it for you every time.
03
Many consultants quietly take something from the vendors they recommend.
No kickbacks, from anyone.
We do not take a cut from a vendor, a supplier or a lab. When we tell you to go a certain way, that is the only reason we are telling you.
04
Almost all of it is aimed at leads, new patients and case starts.
We care more about what the practice keeps.
Most consulting follows the marketing playbook, and a lot of it does not even deliver that. It misses the thing that decides whether you enjoy owning this: margins, overhead, how the business actually works, and what your life looks like while you run it.
05
You buy the whole program whether you need it or not.
Take only the part you need.
À la carte, no retainers. Some doctors want a second opinion on one decision. Some want someone alongside them for the whole opening. Both are fine.
And one honest limit.
We take one or two doctors at a time. We are both still practicing, both raising families, and we would rather say no than do this badly. Websites and SEO are open, with the pricing published on the SEO and Websites page.
You are not going to get a booklet.
No binders, no handouts, no cookie-cutter program. What you get is advice and coaching from a third reasonable mind that has already made plenty of mistakes and had a fair amount of success. Tell us what is going on.