SEO for Orthodontists — Strategy Built by Orthodontists, for Orthodontists
If you’re tired of getting outranked online by DSOs, budget offices, and GPs doing ortho, you’re not alone. But you’re not powerless either.
I’m an orthodontist. I’ve built and scaled successful practices, managed digital teams, and learned the hard way that most SEO companies don’t understand our profession — let alone how families search for it.
I created White Glove Orthodontist (WGO) after running Elate Orthodontics for years with a “good-looking” website that didn’t rank. We had zero technical SEO, no indexable structure, and blog content that didn’t even use the word “braces.” We were invisible in Google — in one of the most competitive orthodontic markets in DFW.
So I rebuilt it. Wrote it myself. Structured it like a clinician. Optimized it like an engineer. And in under 6 months, we grew our traffic 12,000x and increased new patient starts by 40%.
Now we do the same for others — orthodontists and dentists alike — across the country.

💡 Why WGO Is Different
Most SEO companies focus on industries they understand: plumbers, gyms, salons, maybe a dentist or two. They outsource content. They recycle templates. They confuse aligners with retainers and call expansion cases “simple.”
At WGO, we’re different:
- We understand families, clinicians, and tech — all three.
- We know what real patients Google.
- We write and build everything in-house.
- We support orthodontics and general dentistry practices — and do both with authority and precision.
You don’t just need clicks — you need calls. You need starts. You need growth you can trust.
🧱 What We Deliver (And What Most Don’t)
Most agencies deliver pretty reports. We deliver performance.
We create modern, clean, high-converting websites that actually rank, and we back them with SEO updates that keep your practice in front of the right patients — across every city you serve.
✅ One-Time Website Build – $3,000
- Custom-coded site (no drag-and-drop gimmicks)
- Lightning-fast load speed on all devices
- Built for conversion with strong CTA structure
- Full SEO and schema integration from Day 1
Many marketing firms charge $20,000+ for a website that looks nice but doesn’t rank. We build sites that look great and perform even better — at a fraction of the cost.
📈 Ongoing SEO & Hosting – $2,500/month
- Local SEO strategy (structured per city, service, and treatment)
- Weekly content creation (not monthly fluff)
- Schema, metadata, and FAQ-rich service pages
- Secure hosting, site backups, and Google indexing
- Regular backlink building from trusted health, dental, and ortho networks
- Performance reporting (traffic, search rankings, GMB clicks)
You focus on running your practice — we make sure Google can’t ignore it.
🧭 Our Strategy Is Clear, Scalable, and Built for Orthodontists
We don’t do gimmicks. We don’t ride trends. We build digital infrastructure you can scale.
Here’s how we do it:
1. Structured Architecture
Every service and every location gets its own optimized page. This helps patients navigate clearly and gives Google exactly what it needs to crawl and rank you.
2. Content That Educates and Converts
We write with orthodontic clarity. We address concerns about cost, comfort, insurance, and treatment time — the way you would in your consult chair.
3. Technical Foundation
From speed and mobile optimization to schema markup and crawl accessibility, we make sure every page loads fast, ranks well, and gets indexed correctly.
It’s not magic. It’s methodical, clinical SEO that works.
🏆 Case Studies — What Real Results Look Like
🟢 Elate Orthodontics
Multi-location private ortho practice in DFW (Frisco, The Colony, Prosper)
Elate was built on excellent clinical results, but had poor digital visibility. After WGO’s rebuild:
- 🚀 12,000x web traffic increase
- 🏆 40% boost in new patient starts in under 6 months
- 🌐 Dominates organic rankings in one of Texas’ most competitive ortho markets
- 📍 Each location now ranks individually with service silos and local backlinks

🟢 Tribute Family Dentistry
Startup dental practice with full-scope family care & ortho referrals
Tribute had no digital presence before launch. Within 6 months of WGO implementation:
- 📊 2,000+ monthly visitors
- 💬 Average 3 compelled new patient a day in a start up practice
- 🧾 Local authority built with service-specific blog strategy and review markup
🟢 Inspire Dental & Orthodontics
Fast-growing dental + ortho group in underserved areas
Despite minimal visibility and limited existing content, we delivered:
- ⚡ 3x traffic growth in less than 90 days
- 🌍 Snippet capture for services in Garland, Mesquite, Balch Springs
- 📈 Targeted Medicaid, clear aligner, and same-day visit queries
🙌 We Support Orthodontists Because We Are One
This isn’t a marketing hustle. It’s a clinical mission.
I built WGO because I was tired of seeing great orthodontists buried in search results below generic chain offices. If you’re delivering great care, you deserve to be found — and we can make that happen.
We’ve walked your walk. We’ve reviewed 1,000 Google Business Profiles, rewritten consent forms, redesigned consult flows — all with the single goal of turning more qualified traffic into patients who say “yes.”
If you’re running an orthodontic or dental office and need a partner who understands what you’re building, let’s talk.
💰 Investment
- $3,000 for custom, SEO-ready website build
- $2,500/month for full-service SEO, content creation, hosting, and reporting
Multi-location practices may qualify for bundled pricing
📞 Book a Strategy Call
You’ve invested in your clinical training. Now it’s time to invest in a digital presence that reflects your expertise.
Let’s make your practice visible — in your market, in AI search, and in patients’ decision-making moments.
